Tom Long (pictured at left), former environmental consultant and current Environmental Science teacher at Biddeford High School, is chock full of knowledge about the latest topics of discussion in the scientific community. In an interview conducted on March 5, he raved about a website called This is Reality, which is a blog about "America's Dirtiest Energy Supply," coal. The blog is written in a way that can be understood by an every day person, not necessarily a member of the scientific community. It teaches the reader -- in a way that doesn't beat him or her over the head -- how unclean and unsafe the burning of coal really is, and goes on to tell everything we aren't doing to clean up our act.
The website is endorsed by organizations like The Sierra Club and the National Wildlife Federation. The campaign is designed to reach a younger target audience, with the blog format and lighthearted, spoof commercials that have a real message:
"In reality, there's no such thing as clean coal."
Below is a YouTube video, made by the award-winning Coen brothers, Ethan and Joel Coen, for This is Reality. It is a particularly cheesy commercial -- think late-night infomercial -- for a "clean" coal aerosol spray.
So, despite recent advertisements put out by the coal industry, boasting that it has been made 77% cleaner, This is Reality gives us the reality of the situation: There's no such thing as clean coal.
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